Released on = April 16, 2006, 11:13 pm

Press Release Author = RNCOS

Industry = Education

Press Release Summary = RNCOS Research: (http://www.rncos.com/Report/FB13.htm) In
Australia, the organic food market is driven essentially by education and awareness
rather than high income. Functional Foods are in demand that combine health with
convenience.

Press Release Body = RNCOS Research: (http://www.rncos.com/Report/FB13.htm) Studies
of trends in the American organic food market surprisingly revealed that the driving
force behind the growth of AUS $500 million in the organic sector was education
rather than wealth. University graduates are more likely to become organic shoppers
than any other section of society. The study found that among those who bought
organic produce more than half were degree holders while only 27% of the buyers
earned about AUS $100,000 per annum.

These trends clearly indicate that education is the most influential factor in a
person's ability to assess the merits of organic products. There are an equal
proportion of organic consumers both at the low and high ends of the industry.

The demand for these is emerging out of rapid urbanization, growing health concerns
and presence of convenience stores. Consumers are becoming more aware regarding
their choice of food. With greater access to information, there will be greater need
for authoritative scientific proofs that will ensure that the consumption of certain
products will provide the promised health benefit.

In their market research report, "Food Processing Industry in Australia (2005)"
RNCOS having conducted an in-depth study of the sector predict that the industry is
projected to reach AUS $20 million (US $12 million) by 2014.

The report discusses the initiatives taken by the Australian government to promote
processed food and beverage products in the country. According to the report the
government weigh both land and labor productivity as significant factors in
proliferating the industry to new processing units in the country.

The market research report covers the profile of key companies in the food
processing sector that include brief profile, recent financial figures, key
management profiles, and companies' strategic moves/ press coverage for the overall
market estimation and its trends.

The report explains how the industry's growth in the country has taken place with
the availability or raw materials, changing lifestyles and flexible trade patterns.
It also analyzes the appreciation in demand and supply in the region with respect to
unit sales while discussing the hindrances to growth opportunities for traders.

About RNCOS:
RNCOS, formed in 2002, offers Market Research Reports for your business needs and
aims to put an end to your information pursuit. Our expertise in gathering global
business information for industry research, corporate training, growth consulting,
and business consulting, brings reputed companies and firms to us for business
enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

To purchase your copy: http://www.rncos.com/Report/FB13.htm
For more information about the report please visit www.rncos.com


Web Site = http://www.rncos.com

Contact Details = RNCOS
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial area, Delhi 92
91-11-4214-1229
info@rncos.com